News

How often do you check your Contact Form?

Posted on Nov 13, 2020

There are generally three actions you would want a website visitor to take.

They are: • Phone your business • Buy online • Fill out a form on your website

One of these actions is your contact form.

Once setup, it can be easy to set and forget and you almost never look at your contact formagain. It is important you have someone check it regularly to make sure it’s still working.

Many things can happen to stop it from functioning as it should. One of those things is updates, as well as plugins and website software.

If it’s not operational, you could be losing valuable potential clients...

The 80/20 Rule | Marketing & Business

Posted on Nov 06, 2020

The 80/20 Rule also known as the Pareto Principle can be seen in all areas of life and work. For those of you who haven’t heard of it, the Pareto Principle states that 20% of your effort will bring in 80% of your results.

This applies to your marketing and business growth too.

What 20% of yourmarketing efforts are bringing you in the most results? As small business owners we often have many things pulling at us demanding our attention, so when it comes to marketing, focus on the 20% of activities that are bringing you in 80% of your results.

If you are not doing this, then it’s time to give ...

Why Google Ads Are Great for Local Business

Posted on Oct 29, 2020

If you’re looking to get your business in front of more local people who are looking for what you have to offer, Google Ads is an ideal option for you to consider.

Here are a couple of good reasons:-

When people are searching in Google they are looking to take action, so hot traffic ready to buy. If you can get in front of these people with the right offer, you’ll make some good headway in your business.

With Google Ads you can set your targeting options to only show your ad in your local area. This means you’ll save money by laser targeting your ads to people who are in the right area to buy...

30 Seconds to an Empty Inbox!

Posted on Oct 23, 2020

We all often want to see the elusive inbox zero … having cleared out and dealt with every email in our inbox.

However, it can be overwhelming.

Here are some quick tips to clear out those old emails in 30 seconds.

Inbox Zero in 30 Seconds

• Create an archive folder in your email program.

• Name it Archive and the date eg Archive 01082020.

• Move everything from your inbox into that archive folder.

Done!

You will be surprised at how much calm results from that one simple action.

The truth is you probably won’t read 95% of those emails and now that your inbox is cleared you are more likel...

How Remarketing Can Boost Sales & Leads

Posted on Oct 21, 2020

If you’ve never considered remarketing as part of your Google Ads strategy, it just might be time to consider it.

Remarketing takes people who’ve seen your page the first time and follows them around the web and shows your content in the form of another ad to get them to click back to your original content to take action.

Were you aware that up to 95% of visitors will not take the desired action you want them to take when they visit your landing page for the first time? They may chose to opt-in for your lead magnet or make a purchase, though it can take up to 12 interactions with your busines...