News

Will Your Local Business Be Ready for the Future of Voice Search?

Posted on Oct 19, 2020

Voice search is here!

Did you know that 58% of consumers have used voice search to find local business info in the last year?

People’s behaviours and times are changing. We are seeing more and more people using voice search without the use of a screen with devices like Google Home.

What does this mean for your business?

SEO will change. Keywords will change. What people speak into their devices to search will be different to what they would type into Google.

If you aren’t starting to plan how you will accommodate voice search in your business, you will fall behind.

Talk to IQ Digital about h...

The Benefits of Online Directories for Your Business

Posted on Oct 14, 2020

Many business owners know about online directories where they can list their business, but they don’t really know why they should.

What are the advantages of getting their business listed in these directories?

Here are some great ways they will benefit you and help your business to grow.

1. Many online directories are free to list in which makes it a great no cost strategy to get your name out there.

2. When people are searching for your type of business, you will come up in the results more times as you are listed in several places, not just your website. This shows a stronger more robust bus...

Thinking It's Time to Change Agencies?

Posted on Oct 06, 2020

So, you’re not happy with your current digital marketing agency, but how do you know who to move to?

In our time with helping clients leave agencies who don’t do the right thing, here are some tips to help you move onward and upward.

Know that the work you paid for is legally yours. This includes images, web pages, photoshop files, video, audio and anything else created for you which you paid for. So, warning bells should be ringing if they are reluctant to hand over your property.

Does the new agency lock you in to long contracts that you have to continually keep paying for, even if they are...

Who Owns the Domain Your Website is Housed On?

Posted on Oct 01, 2020

The short answer is you!

Did you know that your domain is linked to your business name in ASIC? It’s your property and no agency should ever withhold transferring your domain to you.

If you’re thinking of changing agencies and your current provider is making excuses like “We have a special content management system/platform” then run as fast as you can to a reputable agency. Hopefully its not too late and you can recover your property.

A good agency, when you decide to leave, should hand over your domain, your website, and anything else they’ve worked on with you as you’ve paid them good mone...

What do clients want?

Posted on Sep 24, 2020

So, what do clients want?

It's an important question.

Understanding your buyer is critical to sales success in your business. Here are some interesting statistics that will open your eyes to where you need to focus for business success.

79% of all marketing leads are never converted into sales. Only 5% of salespeople said leads they receive from marketing were very high quality. 65% of customers were lost not due to mistakes, but rather indifference … a complete lack of interest.

What does this mean for business?

Prospective buyers don't feel connected to the business enough to buy.

The way...