Today’s users are becoming less tolerant with websites with poor navigation and designs. Web designs are like shopping for clothes. You choose the one that was more aesthetics and more appealing to your eyes. It’s also like buying a car, the salesman shows the car’s functionality and unique features. Based on those characteristic you decide what best fits your need. Web home pages creativity and usability are quite important for the success of every online business since this is your customers’ first landing page.

A good website design could be a factor in achieving successful conversion. How can you make sure that your website functions well, looks presentable and clearly convey your message to the audience? Then avoid these mistakes.

Crappy navigation.

Internet users explore websites that they’ll be able to find their way around easily. Time is valuable, and most of them do not spend time website’s with a hidden navigation bar. For smooth navigation, textual descriptions for all the links must be provided. Search box helps your visitors to dig deep within your website and get what they want in an instant. Avoid dead links that might confuse them.

Not updated and unorganized content.

The organized content layout should be composed of headings, sub-headings, paragraphs. From the bullet list, keywords, to paragraphs, and etc. The content must agree with the general subject of the site and be valuable. It would help a lot if you use a proper page title for each web page. Also, It should be legible. In that way, users will know exactly what it is all about once they landed on the pages. Consistency is another key as using different designs for each page within a website is by no means confusing to your visitors.

Don’t use music and complicated registration forms.

Don’t make it hard for them to register or subscribe to your website. It’s annoying, and let’s leave that to the 90’s. The 21st-century designs of websites should make the audience register by simply putting their name and email. Isn’t it simple? And you’ll see how fast the percentage of “view page” each day increase in no time. Background music is a big no. Yes, the music is cool, but in case we don’t know what type of music each and every person wants to hear. Besides, people looking for efficiency, more often than not.

If you are stuck and don’t know what to do with your home page, and want your business to be successful with the IQ Digital Advertising approach? Call us and we are here to help. IQ Digital Advertising is a small Agency and Google Certified Partner, we are a team of 8 with various complementary skill sets, together we have all the areas of digital marketing covered and we are damn good at it.

Furthermore, building a good sale and SEO friendly website with good clean code is the job of a professional website developer not a marketer, they are completely different skill sets. The website design partners we work with know that the site will be SEO audited as soon as it is live and design the sites accordingly.

Talk to the team at IQ Digital, a local Perth based digital marketing company, that can help you save time and money when building your website.