Backlinking

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One of the oldest, tried and tested SEO strategies is backlinking. However, over time Google has been able to flush out those websites that do not comply with quality backlinking from diverse and authoritive sources.

Link building, simply put, is a process of having other websites link to your website. These links are a sign to Google that your site is of a quality resource.

Basically, a link is a connection between any two web pages. You might have internal links between different pages on your site or external links that point from your site to other useful web resources. Links that go from another site to yours are called backlinks because they point back to your pages.

Links that come from other websites as well as the links that are within your own site are an important flag to SEO as there is a direct correlation between the quality and quantity of links to your site and how much search traffic your site generates.

A quality backlink is a backlink that links to your own site using a keyword or a keyword phrase, which is also used on a website that has the same or very similar content or theme as yours.
In other words, natural or similar links occur when other bloggers or website owners link to your content, through certain blogs or images, even videos or products, because they deem it is interesting or helpful for their own clients and it also adds value to their websites.

The bottom line, backlinks are considered useful for improving a website's SEO ranking; as all search engines determine rankings using several factors to display results.

It’s equally important for small businesses to have good quality links, as the more links they have, more search traffic, which generates more customer interaction.

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