Are you doing any PPC (Pay per click) advertising for your business to help get more eyes on your content?
If you are, it’s really important that you include remarketing in your plans.

Remarketing is the ability to show a piece of information to those who have visited your website. So what? … you may ask.

Not everyone who visits your site the first time will take an action to opt-in or to buy. In fact, most people won’t.

This means that if you don’t remarket to these people you may have just lost a huge number of potential future customers.

Remarketing allows you to keep in touch with these people by showing them things like:

• A video or piece of information that adds value
• An opt-in for something they can use in return for a name and email
• An irresistible offer to purchase something with great bonuses or at a discounted rate

This enables these people to continue their journey with you until they are ready to buy. If you aren’t doing this already in your business you are leaving a LOT of money on the table.

If you’d like to find out more, contact us at IQ Digital Advertising 6166 5880 or email us at: iqads@iqads.com.au