These surveys can be an important tool to learn what your customers like and dislike about the services and products you provide.

By asking the right questions in your surveys you can take that information and put in place new strategies and implement changes in your business to improve the customer experience.

This in turn helps you keep your customers for longer. Afterall, it costs a lot more to find a new client than it does to keep an old one!

Make sure you don’t send these out too often or you will just annoy your customers. Think about those Telstra or bank surveys every time you get off the phone.

Instead, take time to work out what makes sense for your industry. It might be monthly or a couple of time a year. Carefully crafted short, to the point surveys with quick, easy response answers can be a valuable growth tool for your business.

Talk to the team, face to face at IQ Digital for ideas on how to approach your clients with the intention of findng out what really works for them to enhance your business.