If you’ve never considered remarketing as part of your Google Ads strategy, it just might be time to consider it.

Remarketing takes people who’ve seen your page the first time and follows them around the web and shows your content in the form of another ad to get them to click back to your original content to take action.

Were you aware that up to 95% of visitors will not take the desired action you want them to take when they visit your landing page for the first time? They may chose to opt-in for your lead magnet or make a purchase, though it can take up to 12 interactions with your business before someone will buy, so adding remarketing into your advertising mix is a great way to bring them back to convert at a later date.

If you’d like to learn more, get in touch with IQ Digital today. Fine out what strategies work best for your type of business.