Are you doing any PPC (Pay per click) advertising for your business to help get more eyes on your content?

If you are, its really important that you include remarketing in your plans. You can read more about it below in this article.

If you have any questions in relation to remarketing in your business, please get in touch. We're here to help.

Remarketing is the ability to show a piece of information to those who have visited your website. So what? … you may ask.

Not everyone who visits your site the first time will take an action to opt-in or to buy. In fact, most people won’t.

This means that if you don’t remarket to these people you may have just lost a huge number of potential future customers. Remarketing allows you to keep in touch with these people by showing them things like:

• A video or piece of information that adds value

• An opt-in for something they can use in return for a name and email

• An irresistible offer to purchase something with great bonuses or at a discounted rate

This enables these people to continue their journey with you until they are ready to buy. If you aren’t doing this already in your business you are leaving a LOT of money on the table.

Contact IQ Digital to have a friendly chat about how best to utilise your money and get the best value out of your online advertising.