So, what do clients want?

It's an important question.

Understanding your buyer is critical to sales success in your business. Here are some interesting statistics that will open your eyes to where you need to focus for business success.

79% of all marketing leads are never converted into sales. Only 5% of salespeople said leads they receive from marketing were very high quality. 65% of customers were lost not due to mistakes, but rather indifference … a complete lack of interest.

What does this mean for business?

Prospective buyers don't feel connected to the business enough to buy.

The way you bring leads into your business may not be bringing in the right kind of leads.

If customers are losing interest with your business, they are not getting enough value from you to stay. These stats sound a bit scarey, but on the flip side, get it right and you will make a HUGE difference to your business.

The team at IQ Digital have had 25+ years of experience in helping clients increase their sales through the latest technologies in online marketing. Why not give Alan at IQ Digital a call and have a friendly, face to face chat. As he is a Perth local, he has all the local knowledge, not to mention success in helping clients with their overseas campaigns.