Does your Digital Advertising Company offer you Tag Manager?

 

 

So, what is Tag Manager?

We at IQ Digital Advertising, ensure all our clients are updated with the most efficient technology available.
This in turn make our clients easy to be found by their customers.

Once Tag Manager is inserted on your site, you, or we, can make changes whenever you want without getting all technical! It provides a preview mode, so you can be sure of what you’re doing before you publish it.

A Tag on a website is called a ‘Meta Tag’ which is an HTML (Hypertext Mark-up Language, a standardised system for tagging files) tag.
This contains information which assist search engines with specific information about your website.

Google Tag Manager is a tool which, when added to your account makes it easy to update your website tags.
This includes conversion tracking, remarketing and even site analytics without having to edit your website.

 

So why Google Tag Manager now?

Well, life before Google Tag Manager, was known as JavaScript on your website.
This was added to your website by your developer, in other words it had to be hard-coded, then you required your developer’s assistance to make even the slightest changes to your tracking.

Now, Tag Manager gives you a user-friendly interface that walks you through creating tags step-by-step, which eliminates the need to have extensive techy experience with JavaScript.

If you would like to get started, all you require to do, is add the custom-generated tracking code, also called the ‘container tag’, to your website or mobile app.
This is where we come in and can do this for you to give you the flexibility to manage aspects of your own website, with help at hand if needed.

 

Contact us today if you would like to know more.

IQ Digital Advertising – 08 6166 5880 Or email us, Inquire Now