The internet is one of the most diverse and enjoyable places that you can run a business from; in fact, it’s almost perfect. With all of that information out there in terms of what is going to be available to you in the long-term through the web, you can also get massive sums of users that you simply would never even have been noticed by without the web.
Rather than competing in your local town and maybe a few surrounding towns, you will find that the web lets you compete with foreign equivalents and massive global conglomerates just as easily.
The problem is that the web can be extraordinarily high risk/high reward. By this, we mean that users can be just as likely to praise you to the Heavens as they are to consign to you to the dustbins of Hell. What seemed like a terrible transaction with a client can turn into a massively positive review on various platforms, whilst a “standard” transaction can turn into you considering suing the person for libel!